Embracing Uncertainty in Investing

In recent times, numerous unexpected events have defied predictions, highlighting the inherent unpredictability of the market and economy. From the surprising market rally during the pandemic to unforeseen financial sector disruptions, our investing experience is often marked by “I did not see that coming” moments. Daniel Kahneman’s wisdom, “The correct lesson to learn from surprises is that the world is surprising,” reminds us to embrace uncertainty. Instead of being paralyzed by fear, we should trust in the resilience and adaptability of the businesses we invest in and remain committed to our financial plans, regardless of the chaos that may arise.


This material is for informational purposes only. It is not intended as and should not be used to provide investment advice and is not an offer to sell a security or a recommendation to buy a security.


Russ Kefauver, AWMA®, CRPC®


Russ Kefauver is an Accredited Wealth Management Advisor℠ and Chartered Retirement Planning Counselor℠ with over fifteen years of financial planning experience.